SEK acquires Super Analytics, Super Analytics will become part of Quru

Quru, the digital analytics agency of marketing agency SEK and one of the leading Google Analytics partners in Europe, is now also one of Europe’s top Adobe Analytics professionals.

– This acquisition helps us truly combine creativity, content and data in the same team. SEK, Quru and Super Analytics share the same passion to increase marketing efficiency by enriching creativity with data. Together we will speed up our clients’ business to a whole new level, promises CEO of SEK, Jaakko Rantala.

Super Analytics is a web analytics agency employing 10 Adobe Analytics and Google Analytics experts. The company was launched in 2012, and the main office is located in Turku. Quru (part of SEK) is an analytics and digital business agency founded in 2009. Together with Super Analytics Quru will employ more than 30 skilled web analytics professionals, covering both Google Analytics and Adobe Analytics expertise.

The new agreement builds on the pioneering work started already back in 2003 when Steve Jackson, currently CEO of Quru, founded the first European conversion optimisation company Aboavista with Kalle Heinonen, now CEO of Super Analytics.

– Back in 2003 we were doing digital marketing optimisation before people in Europe knew what a conversion rate was. Quru are one of the strongest Google partners in Europe already. However making this acquisition makes us one of the strongest with Adobe Analytics too. Adding modern machine learning knowledge to the mix sets us up pretty well for the next chapter in our combined story, said Steve Jackson from Quru.

– Super Analytics has been building relationships within networks of experts from more than 60 countries inside the ICOM Agencies for the past year. Combining with Quru and the family owned group of Salomaa companies we can see great opportunities for international growth for the Finnish analytics and advertising industry, believes Kalle Heinonen from Super Analytics.

sek.fi
quru.fi
superanalytics.fi

More information:

SEK, CEO Jaakko Rantala, 0400 854 443, jaakko.rantala@sek.fi
QURU, CEO Steve Jackson, 050 343 5159, steve.jackson@quru.fi
SUPER ANALYTICS, CEO Kalle Heinonen, 040 0888 973, kalle@superanalytics.fi