Krista Elopuro appointed as CEO of Dagmar

Dagmar will have a new CEO starting from 1.9.2019. The new coach is Krista Elopuro, who is currently leading Dagmar’s data driven marketing unit Dagmar Drive, as well as acting as Dagmar’s COO.

 “I am extremely thrilled about all the new solutions we can use to help our clients grow. And I am very proud of our clients, who boldly develop and try out new ways to grow their business. The new solutions based on machine learning will change the entire marketing industry.”

Tuula Kallio, who has been leading Dagmar since 2001, will retire. The change of leadership takes place in a good phase, Dagmar’s growth and success have been solid for a long time. During the last financial year revenue grew by 16%, being in total 156 M €, and the same growth pace has continued during the current financial period.

”This has been an incredible journey, together with a fantastic crew, with magnificent clients and partners. The curious mindset towards all the new opportunities, as well as the passion towards continuous competence growth, will continue to take Dagmar forward in the future as well.

Antti Kärävä, CEO of Salomaa Group, is very pleased that the new CEO is from within the company. “Krista is an excellent choice as the new CEO. She has strong leadership qualities combined with an outstanding ability to execute. I believe, that Dagmar’s clients and personnel will benefit from her vision and passion to reshape marketing with machine learning.

I would like to warmly thank Tuula for excellent leadership during a major shift in marketing. It is highly exceptional, that a marketing agency is able to transform at the pace Dagmar has done.”


Further information:

Krista Elopuro, Dagmar Oy, +358 40 753 7577,
Antti Kärävä, Salomaa Yhtiöt Oy, +358 500 901 901,

Dagmar’s turnover in 2018 was 156 M €, sales margin 15,6 M € and business result 2,5 M €. The amount of personnel was 167. Dagmar is part of Salomaa Group and was established in 1973. Dagmar provides a broad offering of marketing specialist services: analytics, AI solutions, business development, content development and effective management of all digital channels.