Antti Kärävä Starts as CEO on 1.5.2018

Salomaa Group is set to seek new levels of growth. A winning combination of creativity, data and technology along with stronger international operations will take the company to the future. On 1 May, Antti Kärävä will take over as CEO of Salomaa Yhtiöt. His previous post was at Columbia Sportswear, where he worked as the EMEA Director of Marketing and Communications. In other news, Ossi Pohjola was appointed as Chairman of the Board on 26.1.2018.

Antti Kärävä takes the helm of Salomaa Yhtiöt after 10 years in Switzerland, where he managed the Columbia and Sorel brands’ marketing and communications in the EMEA region. However, Kärävä knows the Salomaa Group well, as he has been in the Board of Directors since 2015 and also managed a think tank at SEK in the late 2000s.

”A family business with more than 80 years’ commitment and strong ownership values is an exceptional platform for success. By cultivating a shared culture of creativity, accountability and appreciation for people, our companies will continue to take our clients’ brands and businesses to new heights in both domestic and international markets. I’m taking on the next chapter of Salomaa Group with great enthusiasm and I’m very excited by the upcoming opportunities driving our people, businesses and clients forward.”, says Antti Kärävä, the next CEO of Salomaa Yhtiöt.

The previous CEO Kalle Laine has been reshaping Salomaa Group since 2015.

In related news, Ossi Pohjola will take over as Chairman of the Board of Salomaa Yhtiöt. He was appointed in January after time spent as a Member of the Board. Pohjola is an expert of internationalisation and a board professional, having worked on the board of directors for numerous companies ranging from manufacturing, trade, healthcare and technology to marketing and advertising.

“Kalle Laine was tasked with increasing our sales margin and clarifying our structures. Our gratitude for his work is immense. Now that Salomaa Group is in better fiscal shape, we are set for more growth and business, and it is only natural to shift up the gears. We believe our clients will prosper with us through a winning combination of creativity, data and technology – our bedrock. We will also take our clients to new markets with increased emphasis, and Antti Kärävä’s experience in international marketing is a strong asset for us”, says Ossi Pohjola, Chairman of the Board for Salomaa Yhtiöt.

Pohjola adds that Salomaa Yhtiöt will continue to seek growth both organically and through acquisitions.

Further details:
Antti Kärävä, Salomaa Yhtiöt Oy, CEO from 1.5.2018
+33 787 287 343, from May +358 500 901 901
Ossi Pohjola, Salomaa Yhtiöt Oy, Chairman of the Board
+358 50 555 0501,